Graduation ceremony

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Executive Specialized Master in Marketing & Communication

Pascale Bouzard
+ 33 1 55 65 57 21


Executive Specialized Master in Marketing & Communication

Welcome

The programme  is registered at the French Répertoire National des Certifications Professionnelles (RNCP - Journal Officiel - 17th March 2016) and at the Compte Personnel de Formation (CPF): 182694 reference.

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Boost your career with the ESM in Marketing & Communication.

The Executive Specialized Master in Marketing & Communication provides an expertise in many functions: Product Manager, Project Manager or Brand Manager in the Communication Department, Advertising Manager or Account Manager, Media Planning Manager... 

Objectives 

  • Understand the different challenges of the consumer society, marketing and brands
  • Gain insight into changes in communication in an increasingly digital world
  • Design and implement marketing strategy compatible with the strategic objectives of a company 
  • Develop a communication plan and strategy

Scientific Director

Benoit Heilbrunn - Scientific Director of the ESCP Europe Executive Specialized Master in Marketing & Communication

Benoit Heilbrunn

Prof. Heilbrunn holds a Doctorate from University Paris Dauphine, a Masters in Semiotics (EHESS) and a Masters in Philosophy (University Paris-Sorbonne). He's is a Professor in the Marketing Department at the ESCP Europe Paris Campus. He also teaches at IFM and CELSA. He teaches Brand management, design management and consumer behaviour. He’s a member of the editorial board of Décisions Marketing and of Agenda de la pensée contemporaine.


This page presents the Executive Specialized Master in Marketing & Communication. The presentation of the Specialized Master in Marketing & Communication is here.