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Brochure MS Management for the Publishing Industry (in French)


MS in Management for Digital Publishing

Elsa Moncassin
+ 33 (0) 1 49 23 22 47 - Email


    (In French)

    Organisme de référence pour la formation professionnelle et le conseil aux éditeurs depuis sa création par le SNE (Syndicat National de l’Édition), son activité couvre tous les secteurs de la formation diplômante ou continue, pour tous les métiers de la gestion de contenus digitaux ou imprimés. L’Asfored a noué de nombreux partenariats (par exemple avec l’Association of Bookseller and Publisher Training Organizations in Europe (ABPTOE) pour former les professionnels des structures éditoriales et culturelles notamment à la publication numérique.


    Le cercle édition et management, an association to help both graduates and professionals to fulfill their needs

    Specialised Master® in Management for Digital Publishing


    Marie-Pierre Fenoll-Trousseau, Academic Director of the Programme, and Sonia Goncalves, Class of 2014 student, answered questions on the Specialised Master® in Management for Digital Publishing on Campus Channel in April 2015 (video in French).


    Book © PhotoDisc

    The Publishing Industry and Cultural Media sectors are developing rapidly with the arrival of digital technology: new reading materials and new practices, new key players, new funding and new sales channels. However, the social and cultural economic weight of print remains the largest factor for cultural expenditure in France.

    The Specialised Master® (MS) in Management for the Publishing Industry at ESCP Europe, in partnership with ASFORED (France’s leader in training for the publishing industry), responds to the needs of those excelling in this field.

    It is geared towards participants from various backgrounds, from sciences to literacy, who are passionate about the written word and the broadcasting of knowledge. The graduates will gain knowledge at a managerial level in the sector of Management for the Publishing Industry.
    The course content focuses on a cross-disciplinary and multi-skill approach, covering all aspects of the profession including: cultural, political, economical, graphical, technological, promotional, commercial and international dimensions.

    The objective of the Master is to understand, to follow and to anticipate the main developments within the market; to provide high level professionals (BAC +5, or certain applicants with professional experience) with the skills to be able to:
    -    Develop a strategic vision of the sectors in which they are interested.
    -    Offer a global and innovative approach to management and content management
    -    Understand a global view of operations
    -    Contribute to the development, the future and the renovation of markets.

    In partnership with ASFORED, this course benefits from a teaching approach that alternates between the teaching of essential managerial skills and practical sessions in harmony with the realities of working in the field, in France as well as internationally.

    Academic Director

    Marie-Pierre Fenoll-Trousseau, Scientific Director of the ESCP Europe Specialised Master in Management for the Publishing Industry

    Marie-Pierre Fenoll-Trousseau
    Professor, Economics, Law and Social Sciences Department, ESCP Europe
    Ph.D. in Private Law, Université de Paris V; Qualified to supervise doctoral research
    Research Areas: Intellectual property, Law for new technologies