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Friday 23 December 2016

Customised training for Savencia in international marketing

In December 2016, we hosted for the third time international marketing experts from Savencia, a leading French cheese and dairy company. The sessions focused on a wide range of marketing topics such as positioning and branding, innovation, communication and consumer experience.

The training was enriched with insights into the German culture and history: The group discovered Berlin’s historical sights during a guided tour and a dinner on top of the Bundestag. Participants also experienced a traditional German meal, the Abendbrot, learning about local food habits and customs.

 

 

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