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London News Room

Friday 31 July 2009  (London Academic News)

No need to panic about GDP

Anthony Evans argues that 'The health of the economy is too complex to be summarised in a single number – focusing on GDP misses the point.'

Tuesday 07 July 2009  (London Academic News)

Tribal Marketing: How do you engage with customer tribes?

Dr. Marie Taillard, associate professor of marketing at the London campus, shares her thoughts on the 'sociological phenomenon' of consumers operating within 'tribal communities'.

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