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What makes social media so popular?
Wednesday 30 October 2013  (London Academic News)

What makes social media so popular?

ESCP Europe professors have united with peers from Maastricht University to discuss the power of narrative persuasion.

ESCP Europe profiled in the Financial Times
Tuesday 22 October 2013  (ESCP Europe in the Press)

ESCP Europe profiled in the Financial Times

The iconic broadsheet takes a look at what makes ESCP Europe - The World's First Business School - so unique.

Brand Storytelling as "Narrative Transportation"
Tuesday 15 October 2013  (ESCP Europe in the Press)

Brand Storytelling as "Narrative Transportation"

Professor Tom Van Laer's research contributes to this fascinating blog on the power of storytelling in marketing activities.

Real Men Use Mud Masks as Toiletries Win in Guy Grooming
Thursday 10 October 2013  (ESCP Europe in the Press)

Real Men Use Mud Masks as Toiletries Win in Guy Grooming

Prof. Ben Voyer talks to Bloomberg about the reasons men find 21st century grooming routines a struggle.

When one country is not enough
Wednesday 09 October 2013  (ESCP Europe in the Press)

When one country is not enough

EMBA graduate Anton Mack spoke to The Times about his experience on the ESCP Europe Intinerant track

Story-driven Data Analysis
Tuesday 08 October 2013  (ESCP Europe in the Press)

Story-driven Data Analysis

Marie Taillard and Judy Bayer's latest Harvard Business Review blog discusses how storytelling can make the analytical processes more focused and grounded, and yield better results.

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