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ESCP Europe in the Press

Does formula mystery help keep Coke afloat?
Thursday 20 February 2014  (ESCP Europe in the Press)

Does formula mystery help keep Coke afloat?

Dr. Ben Voyer comments on the Coca-Cola company's marketing strategy, saying, "The very idea of mystery attracts attention."

Wasted Youth: An Economist report on youth unemployment in the UK
Wednesday 19 February 2014  (ESCP Europe in the Press)

Wasted Youth: An Economist report on youth unemployment in the UK

Prof. Terence Tse offers his opinion on the effects of the global recession on young British and Northern Irish job-seekers.

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