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ESCP Europe in the Press

The secret to Poundland's success
Saturday 22 March 2014  (ESCP Europe in the Press)

The secret to Poundland's success

MSN Money cites Prof. Ben Voyer in a piece looking at why the UK discount chain has experienced continuing high-street success.

ESCP Europe 'most read' in Energy Policy Journal
Monday 17 March 2014  (ESCP Europe in the Press)

ESCP Europe 'most read' in Energy Policy Journal

Six contributions to the Energy Policy Journal's special edition 'Oil and Gas Perspectives in the 21st Century' listed in the publication's Top 25 most-read articles

Chanel opts out of fashion's love affair with online shopping
Tuesday 11 March 2014  (ESCP Europe in the Press)

Chanel opts out of fashion's love affair with online shopping

Prof. Ben Voyer looks at why this luxury brand has avoided selling its clothing range online.

There is no 'one size fits all' approach to global marketing
Thursday 06 March 2014  (ESCP Europe in the Press)

There is no 'one size fits all' approach to global marketing

Profs. Ben Voyer and Minas Kastanakis publish research on how marketing campaigns fail to acknowledge vital cultural differences.

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