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London Event

London Campus
CMC Research Seminar Series: From Service-Dominant to Practice-Dominant logic of markets
Start date  : 05 March 2013
Start time  : 12:00 pm
End time  : 02:00 pm
Organizer  : Linda Brunello

The Creativity Marketing Centre (CMC) at ESCP Europe Business School is proud to announce a new series of academic research seminars in London for spring 2013, focusing on new, exciting, and creative topics and approaches to the broad field of marketing.

The seminars will feature leading academics in the field to discuss their current research with the CMC team and guests. Each two-hour session will include a networking lunch, presentation by the invited expert on the theme, open discussion and time for questions. Attendance will be free to marketing faculty and PhD students from all academic institutions.

All seminars take place on ESCP Europe's London campus.

Our next seminar:


Speaker: Kristine de Valck, HEC Paris, France
Topic: From Service-Dominant to Practice-Dominant logic of markets: Exploring the interplay of human and non-human agency in the creation and evolution of a lifestyle sport market
Date: 5th March 2013
Time: 12pm - 2pm

For more information, please visit the Creativity Marketing Centre website or contact Linda Brunello.

Please note that registration is mandatory for all seminars. Click here to book your place.