Share this page
| More

Monday 05 January 2015

Benjamin Voyer on the psychology of teamwork

The Economist featured Benjamin Voyer, Associate Professor of Marketing and Academic Director of the Bachelor in Management, in its series 'Quick Study'.

'Quick Study' features academic research with real-world implications. Previous interviewees have included Daniel Kahneman, the 2002 winner of the Nobel Memorial Prize in Economics.

Prof. Voyer is a chartered psychologist in the UK (CPsychol), a chartered scientist (CSci), and Associate Fellow of the British Psychological Society (AFBPsS). His research focuses on self-construal, i.e. the way individuals define their self in terms of interpersonal relations (interdependent self-construal) or uniqueness (independent self-construal), and its consequences on consumer behaviours, organisational behaviours, cross-cultural differences, and research methods. 

His interview for The Economist focused specifically on the psychology of teamwork, looking at how dysfunction within a team can overwhelm the value each person brings in terms of their skill set and how one's personal perception of one's place within a team can have a knock-on affect. 

We've looked at how groups form against each other and what happens to an individual voice in the team. We wonder how we make a team more efficient and also what the risks are of having teams. Teams don't always do better than individuals, but there is a Helen Keller quote I particularly like: "Alone we can do so little; together we can do so much." This summarises the trade-off. You can't do a lot alone, but you are more in control. You can do less of your own thing in a bigger team, but you can achieve more.

To read the full article, please visit The Economist online.

<- Back to: News