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Thursday 27 October 2016

Four Reasons Why Learning How to Manage for Social Impact is Crucial to Marketers

This past summer, a group of ESCP Europe students from the MSc in Marketing & Creativity postgraduate programme (MMK) travelled to the Philippines to work for a grassroots NGO, called Gawad Kalinga, started by Filipinos for Filipinos to end poverty through an inclusive sustainable development approach.

Their mission? To engage in a social impact project that would reframe daily challenges into opportunities and ultimately drive innovative change in the Philippines.

Many may wonder why a postgraduate course focused on marketing and creativity would encourage its students to travel overseas to engage in social development missions. The directors of the MSc in Marketing & Creativity introduced the concept in its very first year in 2010, when a dozen students travelled to Uganda to help support local organisations. The following year was the first year the MMK introduced its mandatory module 'Managing for Social Impact'.

We spoke to the Directors and faculty behind the MMK, as well as students and alumni, to discover the true value of this module:

1.  Social impact strategies are on the rise

Dr Chiara Ambrosino is a Senior Advisor at iDE and guest lecturer and module coordinator at ESCP Europe, where she teaches the 'Managing for Social Impact' module. "The obvious reason we are teaching this course is because we are seeing more companies interested in social change and impact," says Dr Ambrosino. "As marketing professionals, our students need to be able to understand and develop that."

To continue reading this article, please visit ESCP Europe's Creativity Marketing Centre.

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