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Wednesday 27 March 2013

Getting to grips with Big Data and how to extract value from it

Prof. Marie Taillard, Academic Director of the MSc Marketing & Creativity and the Executive Master in Marketing & Creativity, and Director of the Creativity Marketing Centre @ ESCP Europe, published an article in this month's Info magazine describing the value of Big Data.

"A study of the compound annual growth rates of companies that employ Big Data for fine-grained insights into their customers' behaviour suggests that they are growing anywhere between twice to 50 times faster than their competitors that don't follow this practice. What makes Big Data so different and so powerful?"

You can read the full article by picking up a copy of Info, or by clicking here to read it online. Marie's article begins on page 42.

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