A Keynote speech was delivered by Eric Benoist, International Marketing Director at Chivas Brothers, which addressed the challenges of marketing in the alcoholic drinks segment.
UK Director Prof. Chris Halliburton welcomed the new EMMK participants, as well as our new class of Executive Master in Energy Management (EMEM) participants. Prof. Peter Stephenson-Wright (Director of the EMMK) introduced our invited speaker Eric Benoist.The event was followed by a cocktail reception.
Photos are available on the ESCP Europe Flickr. Experience the event via Storify:
[<a href="//storify.com/ESCPeurope/launch-of-the-executive-master-in-marketing-and-cr" target="_blank">View the story "Launch of the Executive Master in Marketing and Creativity (EMMK) #helloEMMK" on Storify</a>]