The digital enlightenment has already begun
Isabelle Dunston, a graduate of ESCP Europe, was interviewed by British broadsheet The Independent last week. Sharing her thoughts on becoming a social media entrepreneur, she talked about both her success and failure, and how finding a gap in the market was the key.
'Isabelle Duston ... admits her second enterprise was a "total flop". Her first, a cookery app published in 12 languages, was doing well and she moved into education, making interactive books for the iPad. "Everyone thinks it's a great idea, but people don't give kids iPads. I hadn't done my market research, but I met storywriters and graphic designers then developed a social platform for children to have access to education in their own language."
Things were very different with her first enterprise. "No market study could predict that my best-selling cooking apps would be in Denmark and Switzerland – because they're the only ones in their languages." Duston had stumbled upon the holy grail of successful businesses – a gap in the market."
You can read the full article by clicking here.
