Weitersagen
| Mehr

Executive Education: Open Programmes

Managing in Central and Eastern Europe (CEE) Module
Programm kurzer Dauer
Dauer: 1 day
Sprache: Englisch
Campus: Berlin
Termine: September 2018

Anne Ulbricht
Manager EMBA/GMP/Open Programmes

Phone: +49 (0) 30 / 3 20 07-176
Fax: +49 (0) 30 / 3 20 07-107
E-Mail


Download brochure and registration form

Costs and Dates

 

 

Beschreibung

Since 1989 we have witnessed the unification of Europe on the principles of democracy and a market economy. This process is far from its end, and differences between the old EU-15, newcomers and other Central and Eastern Europe countries (CEE) are significant. This module has been designed to understand these differences and to contribute to crafting the right strategy for these markets.

CEE is a target destination for many multinational companies headquartered in Western Europe, USA, Asia, etc. In order to succeed in this region, managers need to understand local specifics originating from different historic, economic and cultural backgrounds. They also need to understand that knowledge transfers from Western countries to CEE has been so successful that CEE has become a cradle of many fast-growing companies, serious competitors and even champions on the global business stage.

Dates:September 2016

Zielgruppe

Professionals and Executives

Teilnahmegebühren und Finanzierung

1.100 € for the Module

Abschluss
International Business Programme (IBP)

This module is part of our International Business Programme (IBP). It can be taken separately or joined with other modules.

 

Stichpunkte

›› Helps you to understand the historical, political andeconomic development of CEE countries and the consequences of doing business in CEE

›› You will analyse and gain key information on the business environment in the region

›› You will discuss the motivations, strategies and challenges of multinational corporations operating in the region

›› You will learn how to deal with management issues in joint ventures and mergers and acquisitions in CEE

Inhalt

›› Economic environment and privatisation in CEE

›› Political, legal and cultural environment in the region

›› Motives and types of investments in CEE

›› Strategies of foreign investors

›› Main marketing and management challenges for MNCs in the region

›› Impact of the crisis on doing business in the region

›› Case study of an MNC investing in the region (manufacturing and service sector)

›› Case study of a successful local company going global

Stichpunkte

“...more than satisfactory – the professorwas very good. It was a great experience to understand the economic progress made by CEE… very different from developed markets like Germany. Prof. Sonia’s welcome and hospitality were very warm..”

Diese Programme können Sie auch interessieren:
Programme kurzer Dauer
Programm
Dauer
Sprache
Campus
Termine
Programme mittlerer Dauer
Programm
Dauer
Sprache
Campus
Termine
Business Competence Programme (BCP)
modular up to 12 days
Englisch
London Berlin
March/June/Sep 2017
Certificat de perfectionnement pour les cadres supérieurs de santé
12 jours
Französisch
Paris
Octobre 2018
Certificate in Strategy and Decision Making in Business, Politics and Society
8 days
Englisch
London Berlin
Throughout the year, for details see content or brochure
ESCP Europe / Hertie School of Governance Certificate Series
8 days
Englisch
Berlin
Throughout the year, for details see content or brochure
EXECUTIVE MANAGEMENT PROGRAMME. Excelencia en business de salones de peluquería
100hrs
Spanisch
Madrid
Octubre & Marzo
Formation à la médiation interentreprises
9 jours - 72 heures
Französisch
Paris
Novembre 2017
International Business Programme (IBP)
modular up to 10 days
Englisch
Berlin
September 2018
Liderazgo para Project Managers
100 horas
Spanisch
Madrid
Próxima Sesión: Noviembre
Management de projet dans les services
9 jours - 72 heures
Französisch
Paris
Du 14 novembre 2017 au 1er février 2018
Management général de l'entreprise
26 jours - 182 heures - 3 jours / mois
Französisch
Paris
2 session par an : février et septembre 2018
Management stratégique de l’entreprise
10 jours - 70 heures
Französisch
Paris
Du 21 novembre 2017 au 11 janvier 2018
Negotiation Management : préparer, conduire et réussir toutes les négociations
10 jours - 70 heures
Französisch
Paris
Du 22 mai au 11 juillet
Sécurite/sureté et Management
11 jours - 77 heures
Französisch
Paris
Novembre 2017
U-SCHOOL: The Entrepreneurial Leadership Programme
4 modules à 3 days + continuous mentoring
Englisch
Paris Berlin
April 2018
Programme längerer Dauer
Programm
Dauer
Sprache
Campus
Termine