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PIRET
Robert Edgar PIRET
Ph.D. in Management, Strategy and Organization
Associate Professor
Strategy, Organizational Behavior, and Human Resources
Campus : Paris
Tel : +33 1 49 23 20 94

Current research

Dr. Piret’s current research activities focus on the following areas:

  • Customer centricity, product and service development and customization, and the impact of Information Technologies on mass customization,
  • The development, management and financing of entrepreneurial and intrapreneurial ventures and their impact on firms and on local and national economies,
  • The development, management and financing of New Media and Entertainment (Motion Picture, TV, Videogames…) and their impact on educational, social and political systems,
  • The economics and management of offshore development and outsourcing of products and services,
  • Management of diversity and cross-cultural relations, and why people of different cultures have so much difficulty understanding each other (in particular USA and France),
  • The impact of new developments in cognitive neurosciences on management practices.