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Executive Education: Open Programmes

Certificate in Marketing and Communication in Business, Politics and Society
Programa de duración media
Duración: 8 days
Idioma: Inglés
Campus: Londres Berlín
Fechas: Throughout the year, for details see content or brochure

Anne Ulbricht

Manager EMBA/GMP/Open Programmes

Phone: +49 (0) 30 / 3 20 07-176
Fax: +49 (0) 30 / 3 20 07-107
E-Mail

 

Download brochure and registration form

 

Costs and Dates

Descripción

Political Communication

16-18 March 2017 - 2.5 days

Participation and Engagement in the Digital Age

8-10 May 2017  - 2.5 days

Marketing

10th March 2017 in Berlin
11th March 2017 in Berlin
15th June 2017 in London
16th June 2017 in London

Perfil

Professionals and Executives

Dirección Académica
Costos y Financiación

Marketing and Communication in Business, Politics and Society: 6.380 EUR

Certificación
ESCP Europe/Hertie School Certificate Series

The ESCP Europe/Hertie School Certificate Series is a set of unique short-term executive programmes for managers working at the intersection of business, politics and civil society. 

Each certificate requires participants to successfully complete all seminars within two years. Credits can be transferred to ESCP Europe’s Executive MBA
programme
and Hertie School’s EMPA programme.

 

Puntos Clave

POLITICAL COMMUNICATION

Strategic reform policy – in addition to policy content –
must always consider the communicative dimension
of political reform measures. Thus, parties and their
environments must make political communication a
core competency. This course introduces participants
to crucial issues of national and international
communication, as well as of key developments on
the European and regional levels. Participants get
insight into the role of the mass media and the
possibility of reaching small and/or diverse audiences
through modern social media.

 

PUBLIC AFFAIRS AND STAKEHOLDER COMMUNICATION

In a media society where reputation is key,
knowing and catering to the specific stakeholder’s
expectations is a crucial factor of competitive
differentiation. This course addresses public affairs,
stakeholder management and communication as a
holistic approach to doing business and discusses
options for successfully reaching each individual
stakeholder. It allows participants to develop a
conceptual and practical understanding of strategic
methods in areas as relationship / network
management, media management, or corporate
social responsibility.

 

MARKETING

Contemporary business realities place the marketing
function of any company in a key position.
Specialised marketing decision-makers and company
executives must therefore develop and maintain a
significant mastery of state-of-the-art marketing
skills and knowledge. By doing so they can provide
better decision-making, effective communication
channels and long-term success for the company as
a whole and for their own careers. This class exposes
participants to the fundamental concepts, mechanisms
and terminologies of marketing, and provides them
with an understanding of how they are applied to
both businesses and non-profit organisations.

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