Research Interest

Topics

Cross-cultural Management
Customer Relationship Management (CRM)
Customer Value
International Business
Marketing
Marketing Strategy

Industries

Service Industry

Geographical area

Asia

Biography

Frédéric Jallat is currently Professor of Marketing and Scientific co-Director of the graduate programme in Pharmaceutical & Bio-Tech Management at ESCP Europe Paris campus.
He earned a Master’s degree from the University of Paris Panthéon-Sorbonne, and a Doctorate in Management Science and Business Administration from University Aix-Marseille III and ESSEC, France. He has been a visiting faculty and a visiting professor on four continents at over twenty universities and research institutions, including New York University, Stanford University, the University of Texas at Austin, Thammasat University, Bocconi University and the Foreign Trade Academy of Russia.
Professor Jallat created and developed the graduate programme in International Business and Projects Management at ESCP Europe and the graduate programme in Marketing at the Graduate School of Business (ESA) in Beirut, Lebanon.
Professor Jallat is the recipient of a number of research scholarships and distinctions, most notably: Research Fellow of the Center for International Business and Economic Growth, Rochester Institute of Technology, Research Fellow of the Italian Research Council, French Government Scholarship, Member of the Board of Country Directors, International Management Development Association, Member of the National Commission on Business Education and Training, French Ministry of Education. He received two International Education Grants and a Dissertation Research Grant from the French Foundation for Management Education and an award from ESSEC for his dissertation.
Prior to his appointment at ESCP Europe, Dr. Jallat served as a business consultant and academic coordinator in Marketing for the undergraduate program in Economic and Social Sciences at the University Panthéon-Sorbonne, France.
Today Dr. Jallat serves as an editorial board member for the Journal of Relationship Marketing, the Journal of Euro-Marketing and the Journal of Transnational Management Development, USA and Revue Française du Marketing, France. He is also a review board member for the Journal of Product & Brand Management, USA and Revue Française de Gestion, France. He is an author/co-author of fifteen books and book chapters and of over thirty ranked academic articles in a variety of journals around the world. Professor Jallat is a member of the scientific committee for the MBA programme at ESCP Europe and a Professor in the doctoral programme in Strategy at the University of Paris-Nanterre, France.
His research, teaching and consulting activities mainly focus on four topics: Services Marketing and Management, Customer Relationship Management, Strategic Analysis and Competitive Evaluation, Doing Business in Europe.

Current research

Publications