How to promote German-French business will be the main question to be answered in this module. Germany and France have been neighbours, allies and strong economies within the European Union for decades. By participating in this module you will gain a deeper understanding of cultural inheritance, differences and commonalities of those two countries.
The module gives an insight into the basics of intercultural management using very practical examples
of the German and French business context. Participants will learn about the strategic and commercial approach: negotiation methods and project management in the German-French environment. The module will also focus on recruiting strategies and the different ways to motivate the sales team. Furthermore, the very practical aspects of intercultural management such as establishing a subsidiary and generating external growth abroad are taken into consideration.
Professionals and Executives
150 € for the Modul
This module is part of our Business Competence Programme (BCP). It can be taken separately or joined with other modules.
"I’ve been working with Germans for a long time. But it was only after training with Mr. Untereiner that I finally understand some situations, which was very useful for my professional cooperation."