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Executive Education: Open Programmes

Intercultural Management Germany & France
Short programme
Duration: 3 days - 24 hours
Language: English
Campus: Berlin
Dates: April 2018

Anne Ulbricht
Manager EMBA/GMP/Open Programmes

Phone: +49 (0) 30 / 3 20 07-176
Fax: +49 (0) 30 / 3 20 07-107
E-Mail

 

Download brochure and registration form

 

 

Costs and Dates

 

 

Description

How to promote German-French business will be the main question to be answered in this module. Germany and France have been neighbours, allies and strong economies within the European Union for decades. By participating in this module you will gain a deeper understanding of cultural inheritance, differences and commonalities of those two countries.

 

 

Objectives

The module gives an insight into the basics of intercultural management using very practical examples
of the German and French business context. Participants will learn about the strategic and commercial approach: negotiation methods and project management in the German-French environment. The module will also focus on recruiting strategies and the different ways to motivate the sales team. Furthermore, the very practical aspects of intercultural management such as establishing a subsidiary and generating external growth abroad are taken into consideration.

Audience

Professionals and Executives

Fees and financing

3150 € for the Modul

Certification
Business Competence Programme (BCP)

This module is part of our Business Competence Programme (BCP). It can be taken separately or joined with other modules.

Key points
  • Understanding before action: “national cultures” and “corporate cultures”
  • Strategic and commercial approach
  • Client prospection and sales techniques
  • Negotiation skills and recruitment
  • Project management and optimising the customer relationship
  • Managing and motivating sales teams
  • Auditing & restructuring a sales force
  • External growth
  • Search, negotiation and due diligence of partners and targets
  • Implementation of strategy
Content
  • You will learn how to build a strategic approach, how to negotiate and how to handle a specific German-French Customer Relationship Management
  • You will define recruiting criteria and gain insights into motivating sales teams
  • You will learn how to establish and run a subsidiary
  • You will learn how to accelerate growth through company acquisition
  • Cross-cultural management knowledge
Testimonials

"I’ve been working with Germans for a long time. But it was only after training with Mr. Untereiner that I finally understand some situations, which was very useful for my professional cooperation."

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