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Executive Education: Open Programmes

Strategy Module
Short programme
Duration: 3 days - 24 hours
Language: English
Campus: Berlin
Dates: April 2018

Anne Ulbricht
Manager EMBA/GMP/Open Programmes

Phone: +49 (0) 30 / 3 20 07-176
Fax: +49 (0) 30 / 3 20 07-107
E-Mail

 

Download brochure and registration form

 

 

Costs and Dates

 

 

 

Description

The title of a famous article by Michael Porter in the Harvard Business Review was: “What is Strategy?“In this module you will not only find an answer to this fundamental question, but you will also explore in how far strategies drive organisations and experience why and how strategy matters.

This module will cover the essentials of corporate strategy. Participants will be made familiar with all facets of the strategy process, with a particular emphasis on strategic analysis and strategy formulation. Strategy is a key topic for everybody in the firm – entrepreneurs, managers and employees at all levels.

Dates 2016: Thu 7th April, Fri 8th April and Sat 9th April, 9am-6pm

Audience

Professionals and Executives

Fees and financing

3.150 € for the Modul

Certification
Business Competence Programme (BCP)

This module is part of our Business Competence Programme (BCP). It can be taken separately or joined with other modules.

Key points

This module:

›› Provides you with key frameworks and concepts incorporate strategy

›› Shows you that a firm must have a clear vision and clear objectives before formulating its strategy

›› Makes you aware of the need for intensive strategic analysis in firms

›› Helps you to understand and make strategic decisions

›› Gives you insights into the need for implementing strategy

›› Reflects the trend towards internationalisation and globalisation and focuses on the international dimension of strategy

›› Prepares you to think about your firm’s and otherfirms’ strategies

Content

›› Key Concepts in Strategic Management

›› Corporate Culture, Mission, Vision and Objectives

›› Strategic Analysis

›› Formulating Strategy

›› Implementing Strategy

Testimonials

“Many compliments to Professor Schmid – he makes the lesson interesting, participative and he adds lots of value by his academic experience and passion on the topic, which transpires from his attitude in the class.."

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