Share this page
| More

Executive Education: Open Programmes

International Strategy Module
Short programme
Duration: 1,5 day - 12 hours
Language: English
Campus: Berlin
Dates: September 2017

Anne Ulbricht
Manager EMBA/GMP/Open Programmes

Phone: +49 (0) 30 / 3 20 07-176
Fax: +49 (0) 30 / 3 20 07-107
E-Mail

 

Download brochure and registration form

 Costs and Dates

 

 

Description

If you want to expand internationally, this module is a “must have“. Taught by one of the leading experts in the field, the module is both conceptually insightful and practically helpful.

Before and when going international, one of the major questions is whether the competitive advantage found in the home country can be transferred to other markets. Companies have to develop an appropriate strategy for their business abroad. Which countries are the best choices? What alternatives exist to help enter into foreign markets? When is the right moment to go abroad? Will products and services be offered identically or in a differentiated way? The International Strategy module provides you with an exhaustive framework to answer questions of the highest relevance in today’s globalised world. You will gain profound knowledge and receive input in the form of checklists and tools, helping you to better make and/or understand decisions relating to internationalisation.

 

Dates 2016: Tue 06/09 (9am-6pm) and Wed 7/09 (9am-1pm)

Audience

Professionals and Executives

Fees and financing

1.650 € for the Module

Certification
International Business Programme (IBP)

This module is part of our International Business Programme (IBP). It can be taken separately or joined with other modules.

 

Key points

›› Various options for being an international firm

›› Objectives of the international firm

›› The strategy of the international firm – an overview

›› Strategic analysis in an international firm

›› Market entry strategies for international firms

›› Target market strategies for international firms

›› Timing strategies for international firms

›› Allocation strategies for international firms

›› Coordination strategies for international firms

›› Towards a modern perspective for international firms

Content

This module:

›› Extends and deepens your knowledge on strategyby focusing on the international dimension

›› Provides you with practical and applicable keyframeworks and concepts in international strategy

›› Shows you that international strategy is multifaceted

›› Helps you to make and understand internationalisationdecisions

›› Gives you many examples of firms from differentindustries and countries

Testimonials

"I highly appreciated Professor Schmid‘s passion for the topic and his ability to transmit his knowledgeand experiences to the class."

You may also be interested in the following programmes:
Short programmes
Programme
Duration
Language
Campus
Dates
Medium length programmes
Programme
Duration
Language
Campus
Dates
Business Competence Programme (BCP)
modular up to 12 days
English
London Berlin
March/June/Sep 2017
Certificat de perfectionnement pour les cadres supérieurs de santé
12 jours
French
Paris
Octobre 2017
Certificate in Strategy and Decision Making in Business, Politics and Society
8 days
English
London Berlin
Throughout the year, for details see content or brochure
ESCP Europe / Hertie School of Governance Certificate Series
8 days
English
Berlin
Throughout the year, for details see content or brochure
EXECUTIVE MANAGEMENT PROGRAMME. Excelencia en business de salones de peluquería
100hrs
Spanish
Madrid
Octubre & Marzo
Formation à la médiation interentreprises
9 jours - 72 heures
French
Paris
Juin 2017
International Business Programme (IBP)
modular up to 10 days
English
Berlin
September 2017
Liderazgo para Project Managers
100 horas
Spanish
Madrid
Próxima Sesión: Noviembre
Management de projet dans les services
9 jours - 72 heures
French
Paris
Du 20 septembre au 30 novembre 2017
Management général de l'entreprise
26 jours - 182 heures - 3 jours / mois
French
Paris
Du 12 septembre 2017 au 18 mai 2018 - Prochaine session : 6 février 2018
Management stratégique de l’entreprise
10 jours - 70 heures
French
Paris
Du 21 novembre 2017 au 11 janvier 2018
Negotiation Management : préparer, conduire et réussir toutes les négociations
10 jours - 70 heures
French
Paris
Mai 2018
Sécurite/sureté et Management
11 jours - 77 heures
French
Paris
Novembre 2017
U-SCHOOL: The Entrepreneurial Leadership Programme
4 modules à 3 days + continuous mentoring
English
Paris Berlin
April 2017
Long programmes
Programme
Duration
Language
Campus
Dates