Research Interest

Topics

Consumer Behaviour
Experiential Marketing
Franchising
Marketing
Marketing Research
Qualitative Marketing Research
Retailing

Industries

Retailing
Consumer goods

Geographical area

Europe
North America

Biography

Olivier Badot is a retail specialist and Full Professor at the ESCP Europe. He is currently holding positions as Affiliate Professor at the University of Caen (IAE/NIMEC) and Visiting Professor at the Telfer School of Management at the University of Ottawa; a position he has held for 25 years. He has been visiting researcher at Marshall School of Business (USC, LA). He supervises a dozen researchers including several PhD students.

Olivier Badot has been appointed PhD Supervisor at the University of Burgundy holds a PhD in Anthropology from La Sorbonne, a PhD in Industrial Economics (ENST-Paris), a degree in law from the University Paris 1-Panthéon Sorbonne and is a Science-Po Paris alumnus.

For 26 years Olivier Badot has maintained a theoretical and applied research focus in a broad range of issues within the field of Retailing including marketing of retail formats, organizational design of retail chains, shopping mall marketing, re-enchantment strategies, shopping experiences, and franchising.

Since 1999, with the support of the shopping mall company Unibail-Rodamco (Les 4 Temps, Les Halles, Parly 2, La Part Dieu, le CNIT, etc.), he has been conducting a research and teaching program on the marketing of shopping malls. Scientific papers and books have been completed including “Marketing of Shopping Malls” with Marc Dupuis and an upcoming book entitled “Ethnography of Retail Districts and Shopping Malls”. Olivier Badot is now conducting, with both public and private organizations, a research program on urban retailing management and on the mutation of local and ubiquitous retailing.

Olivier Badot has published, alone or with colleagues more than 20 books and chapters including, in 2005, « Commerce et Distribution: Prospective et Stratégies », Editions Economica as well as numerous research papers.

He is the Scientific Director of a Journal, Perspectives Culturelles de la Consommation published by the Presses Universitaires de Caen and co-éditor of an academic book collection Societing at EMS Editions. Olivier Badot is a member of the evaluation committee of academic Journals (spec.: business) at the Fonds Québécois de Recherche sur la Société et la Culture. He is also a member and chair of numerous PhD and HDR committees. He is member and reviewer for academic associations and Journals and Chairman of the Conference in Retailing « Etienne Thil 2010 » and of the scientific committee of the French Association for the Tableware Industry Chair.

Olivier Badot has a keen interest in wine, Genièvre de Houle, close-up and string quartets.

Current research

• Ethnology of Shopping Malls and Retail Areas (The Domus, Cité Europe, Carousel du Louvre, Toison d'Or, Euralille cases);
• Reenchantment strategies and efficiency measurement (the Las Vegas, Abercrombie & Fitch, Anthropologie et Urban Outfitters cases);
• The optimization factors of multichannel and multiformat combinations in B2C retailing.

Publications