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Faculty member

Olivier BADOT
Doctor in Anthropology and HDR (French Qualification for Ph.D. Supervisor)
Doctor in Industrial Economics and HDR
Associate Dean for Research
Campus : Paris
Tel : +33 1 49 23 26 16


Olivier Badot is a retail specialist and Full Professor at the ESCP Europe. At ESCP Europe, he is currently holding positions as Associate Dean for Research, Scientific Director of the E.Leclerc Chair and of the Viparis/Unimev Professorship. He is an Affiliate Professor at the University of Caen (IAE/NIMEC). He has been Visiting Professor at the Telfer School of Management at the University of Ottawa; a position he has held for 25 years; and visiting researcher at Marshall School of Business (USC, LA). He supervises a dozen researchers including PhD students. Olivier Badot has been appointed PhD Supervisor at the University of Burgundy holds a PhD in Anthropology from La Sorbonne, a PhD in Organization Economics (ENST-Paris), a degree in law from the University Paris 1-Panthéon Sorbonne and is a Science-Po Paris alumnus.

For 32 years Olivier Badot has maintained a theoretical and applied research focus in a broad range of issues within the field of Retailing including marketing of retail formats, cross-channel strategies, e- and m-commerce, organizational design of retail chains, shopping mall marketing, re-enchantment strategies, shopping experiences, and franchising.

Olivier Badot has published, alone or with colleagues more than 20 books and chapters as well as numerous research papers. He is the co-editor of an academic book collection Societing at EMS Editions. Olivier Badot is a member and chair of numerous PhD and HDR committees. He is member and reviewer for academic associations and Journals and Chairman of the Conference in Retailing "Etienne Thil 2010" and of the scientific committee of the French Association for the Tableware Industry Chair. Professor Badot is a Member of the National Statistics Commission for Retailing, of the Commission Nationale de Concertation du commerce and a Fellow of the Royal Society of Arts (London).