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Biography

Alain Ollivier is Emeritus Professor in the Marketing Department at the ESCP Europe Paris Campus. He is also the Scientific Director of the Johnson & Johnson Health Care Management Chair at ESCP Europe.
Professor Ollivier holds a Doctorate in Management from the University of Rennes (France) and a graduate degree from HEC (France) and the Graduate School of Business Administration, University of Texas at Austin.
He is a former Dean of Faculty of ESCP (1989-1994). He was a Special Advisor for the French Ministry of International Trade for 8 years.
Dr. Ollivier is a consultant and has worked for the World Bank, ILO and many multinational companies such as Vinci, Snecma, Eurovia, Sanofi-Aventis, Etam, EDF…
His current research interests are in the field of Heath Care Management, with a focus on the new status of patients, the Marketing process in technology driven companies, and on issues of Marketing control.
He is the author or co-author of several books and numerous articles on Marketing, the latest being Le Marketeur, nouveaux fondements du marketing, Pearson Education, 2006 (2nd edition).

Current research

As the Head of the Johnson & Johnson Health Care Management Chair, Professor Ollivier is in charge of a Research Team investigating “The new Status of Patients in Health Care Systems”. The main objectives are :

• Analysis of the conditions and consequences of an evolution of patients to a status of “paying consumers”
• Identification of the organisational and operational changes in the pharmaceutical industry brought about by the new status of patients
• Analysis of the impact of healthcare networks on patients behaviours.

Other current research programmes include :

• The search for a new Business Model for the Pharmaceutical Industry
• Developing methods and tools for applying Strategic Models to hospitals developments
• Marketing Control
• Evaluation of Intangible Assets generated by the Marketing Process.

Publications