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Faculty member

SCHMITT
Julien SCHMITT
PhD in Business Administration, Marketing, Other

Associate Professor
Marketing
Campus : Paris

Biography

Julien Schmitt is an Associate Professor of Marketing at the Paris Campus of ESCP Europe. He obtained his PhD from HEC Paris in 2009. He also holds a Master in Science from University of Paris-Dauphine (2004) and has graduated from ESSEC (2002). Prior to join ESCP Europe, he has occupied several positions as an Assistant Professor at Loughborough University and Aston University (United-Kingdom). Previously, he spent several years in industry as a Brand Manager in different companies.

 

His main research interests and expertises deal with the subjects of in-store consumer behavior. In particular he analyzes the relationship between in-store consumer actions and behaviors and their purchases. He also works on the topic of marketing and sustainability and attempts to better understand how consumers take into account this dimension in their consumption choices and how firms can develop routines and processes to be durably more sustainable. Finally, he works on advertising response models.

 

His research has been presented at several international conferences and is published or forthcoming in academic journals such as Journal of Marketing Research, Journal of Marketing Education and Advances in Consumer Research. Julien is also a member of the Editorial Board of European Management Journal and Recherche et Applications en Marketing. He has received several awards for his research, including the 2010 FNEGE-AFM Award for the Best French PhD dissertation in marketing, the 2010 HEC Paris Foundation Award for the Best PhD Dissertation and the 2007 AFM-Havas Media Research Award.