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Faculty member

PhD in Business Administration, Marketing, Custumer Relation Management (CRM)

Assistant Professor
Campus : Torino


Francesca Pucciarelli is Assistant Professor in Marketing and Research Fellow at the Torino Campus of ESCP Europe since September 2009, year in which she achieved her Ph.D. (in Cultura di Impresa at Facoltàdi Economia di Torino) with a dissertation on the “Strategic use of CRM as lever of competitiveness enhancement”. 


At ESCP Europe she has been involved in a number of applied research projects focusing on three main aspects: 1. Strategic Marketing, 2. Digital & Social Media Marketing, 3. Marketing and ethics. 


As stronger believer of learning by doing philosophy, Francesca is coordinating (since 2012) the partecipation of ESCP Europe students to Google Online Marketing Challenge.


Since April 2014 Francesca Pucciarelli is Digital & Social Media Manager for ESCP Europe Torino Campus.


Francesca is also an active management consultant and she works both with international companies and with small and medium enterprises, mostly in projects concerning Digital and Strategic Marketing.