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Faculty member

Martin KUPP
PhD in Business Administration

Associate Professor
Campus : Paris


Martin Kupp is associate professor for entrepreneurship and strategy at ESCP Europe, Paris and a visiting professor at the European School of Management and Technology, Berlin. Before that Martin worked as a program director at ESMT, Berlin and a lecturer and research assistant at the University of Cologne, where he also received his doctoral degree.


Martin’s area of expertise lies in entrepreneurship, strategic innovation, competitive strategy and organizational creativity. He has worked for clients such as Adeo, Bosch, Bertelsmann, Elior, Canal+, Axel Springer, ThyssenKrupp, Siemens, MAN, Coca-Cola, Deutsche Bank, and Deutsche Telekom. Martin’s current research interests focus on entrepreneurship in established companies, incubation and acceleration, business strategy in technology markets, and the relationship between the arts and business.


Martin’s recent publications have appeared in California Management Review, MIT Sloan Management Review, Journal of Business Strategy, Business Strategy Review, Info Journal, Financial Times, The Economist, The Economic Times of India and the Wall Street Journal. He has appeared as a business commentator on CNBC, and frequently speaks at industry conferences and events. In 2008 he won at the EFMD case writing competition with his case on Celtel Nigeria. He serves on the executive board for The Case Centre and teaches case writing and case teaching at academic institutions around the world. His recent book “The fine art of success” was published 2011 at Wiley and looks at contemporary artists and what managers can learn from them.