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Faculty member

ZERBINI
Fabrizio ZERBINI
PhD in Business Administration

Professor
Marketing
Campus : Paris

Biography

Fabrizio Zerbini is full Professor at ESCP Europe. He holds a Ph.D. in Management from Bocconi University. His areas of specialization include Marketing Strategy, B2B Marketing, Channel Management, and Markets Ethics.


He has published in international academic journals such as Journal of Business Ethics, Industrial Marketing Management, Journal of Business Research, The Accounting Review, and Italian academic journal such as Economia e Management, Mercati e Competitività, and Finanza Marketing e Produzione. He serves as board member in Industrial Marketing Management. He has won the 2007 Best Paper Award for Mercati and Competitività from the Marketing Society in Italy.


Dr. Zerbini has been visiting scholar at the Carlson School of Management, University of Minnesota, Minneapolis and the Hebrew University, Jerusalem. He taught at Bocconi University, SDA Bocconi School of Management, and the Free University of Languages and Communication (IULM), Milan. He has been Director of the Master in Event and Exhibition Management at Bocconi University.


He has consulting or executive training experience with organizations such as 3M, Bongrain, Fiat Group and Fiat Industrial, Fiera Milano International, General Electric, Intesa SanPaolo, Italcementi, SDA Express Courier, PwC, Sony, and WPP.