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Faculty member

BLASCO-ARCAS
Lorena BLASCO-ARCAS
PhD in Business Administration, Marketing : Co-creation of Value processes and Customer Engagement:

Assistant Professor
Marketing
Campus : Madrid

Publications

Articles in Peer Reviewed Journals (PRJ)


BLASCO-ARCAS, L., HERNANDEZ-ORTEGA, B. and J. JIMENEZ-MARTINEZ (2016), Engagement platforms: the role of emotions in fostering customer engagement and brand image in interactive media, JOURNAL OF SERVICE THEORY AND PRACTICE, 26 (5), 559-589.

BLASCO-ARCAS, L., HERNANDEZ-ORTEGA, B. and J. JIMENEZ-MARTINEZ (2014), Collaborating online: the roles of interactivity and personalization, SERVICE INDUSTRIES JOURNAL (THE), 34 (8), 677-698.

BLASCO-ARCAS, L., HERNANDEZ-ORTEGA, B. and J. JIMENEZ-MARTINEZ (2014), The online purchase as a context for co-creating experiences: drivers of and consequences for customer behavior, INTERNET RESEARCH, 24 (3), 393 - 412.

BLASCO-ARCAS, L., HERNANDEZ-ORTEGA, B. and J. JIMENEZ-MARTINEZ (2013), Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior, ELECTRONIC COMMERCE RESEARCH, 13 (4), 457–475.

BLASCO-ARCAS, L., BUIL, I., HERNANDEZ-ORTEGA, B. and J. SESE (2013), Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance, COMPUTERS & EDUCATION, 62 (March), 102-110.

BLASCO-ARCAS, L., AZNAR-BARANDA, J. I., HERNANDEZ-ORTEGA, B. and J. RUIZ-MAS (2011), IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news?on?demand packages, INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 111(9), 1381 - 1398, accepted.

Peer Reviewed Conference Proceedings


BLASCO-ARCAS, L., HOLMQVIST, J. and A. VIGNOLLES (2016), Brand Contamination in Social Media: Consumers’ Negative Influence on Luxury Brand Perceptions, Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress, 14-18 July 2015, Bari, Italy, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, http://link.springer.com/chapter/10.1007%2F978-3-319-29877-1_54