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Faculty member

HALLIBURTON
Christopher HALLIBURTON

Professor
Marketing
Campus : London

Publications

Articles in Peer Reviewed Journals (PRJ)


DONVITO, r. and C. HALLIBURTON (2016), Reciprocal co-creation of consumer, store, and brand personality: A multiple stakeholder perspective, JOURNAL OF BUSINESS RESEARCH.

AIELLO, G. and C. HALLIBURTON (2015), An International Comparison of 'Made in Italy' in the Fashion, Furniture and Food Sectors: an Observational Study in France, Russia and the United Kingdom, Journal of Global Fashion Marketing, 6(2), 136-149.

HALLIBURTON, C. and S. BACH (2012), An Integrative Framework of Corporate Brand Equity, EUROMED JOURNAL OF BUSINESS, Vol.7, Issue 3, pp.1-21 22p.

HALLIBURTON, C. and K. KELLNER (2012), Are luxury brands really immune to financial recession?: A comparative empirical investigation of luxury and non luxury brands in the downturn, JOURNAL OF MARKETING TRENDS, 1:10, pp. 43-51 9 p.

HALLIBURTON, C., COUTURIER, J. and D. SOLA (2010), European marketing strategies : market related decision factors for the choice of entry mode, JOURNAL OF MARKETING TRENDS, Vol. 1, Issue 1, pp. 59-65 7 p.

HALLIBURTON, C. and A. ZIEGFELD (2009), How do major European companies communicate their corporate identity across countries ? An empirical investigation of corporate Internet communications, JOURNAL OF MARKETING MANAGEMENT, Vol. 25, Issue 9-10, pp. 909-925 17 p.

HALLIBURTON, C. and R. HUNERBERG (2005), Pan-European Marketing Ten Years after 1993 - A Current Appraisal and Proposed Conceptual Framework, JOURNAL OF EUROMARKETING, pp 15-34 20 p.

HALLIBURTON, C. and P. RAIMOND (1995), Business School Strategies for the Single European Market, MANAGEMENT LEARNING, pp 231-247 17 p.

CHERNATONY, L., HALLIBURTON, C. and B. RATNA (1995), International Branding - Demand or Supply Driven Opportunity?, INTERNATIONAL MARKETING REVIEW, vol. 12, issue 2, pp 9-21 13 p.

HALLIBURTON, C. and I. JONES (1994), Global Individualism - reconciling Global Marketing and Global Manufacturing, JOURNAL OF INTERNATIONAL MARKETING, pp 79-88 10 p.

HUNERBERG, R., TOPFER, A. and C. HALLIBURTON (1993), Competitive marketing strategies in Europe, EUROPEAN MANAGEMENT JOURNAL, 21th Anniversary Issue, pp. 37-47 11 p.

HALLIBURTON, C. and R. HUNERBERG (1993), Executive Insights : Pan-European Marketing - Myth or Reality ?, JOURNAL OF INTERNATIONAL MARKETING, pp 77-92 16 p.

APPELBAUM, U. and C. HALLIBURTON (1993), How to Develop International Advertising Campaigns that Work, INTERNATIONAL JOURNAL OF ADVERTISING, vol. 12, issue 3, pp 223-241 19 p.

HALLIBURTON, C. (1990), Mega Marketing - the European Realities, EUROPEAN MANAGEMENT JOURNAL, pp 365-369 5 p.

HALLIBURTON, C., BEAUMONT, C. and K. GEARY (1989), Advertising Assessment : Myth or reality, ENVIRONMENT AND PLANNING, pp. 629-64112 p.

HALLIBURTON, C. and R. HUNERBERG (1987), The Globalisation Dispute in Marketing, EUROPEAN MANAGEMENT JOURNAL, pp 243-249 7 p.

Books and TextBooks


HALLIBURTON, C. and R. HUNERBERG (1998), European marketing: Readings and cases, London, Addison-Wesley, 2nd ed., in press.

HALLIBURTON, C. and r. HUNERBERG (1998), European Marketing - Readings and Cases, Pearson, 2nd.

HALLIBURTON, C. (1995), Branding - The Marketing Advantage, - training texts and video, London, BBC for Business Publications, in press.

HUNEBERG, R. and C. HALLIBURTON (1993), European marketing : readings and cases, London, Addison-Wesley.

HALLIBURTON, C. (1988), The Marketing Diagnostic, New York, Coopers and Lybrand, in press.

Chapters


HALLIBURTON, C. and S. BACH (2012), A New Framework for Corporate Brand Equity, in: Environmental Management Advisory Board, EuroMed Proceedings, EMAB, pp.752-765 14 p.

COUTURIER, J., SOLA, D. and C. HALLIBURTON (2011), European Market Entry Strategies, in: MANN A. (Hrsg.), Herausforderungen der internationalen marktorientierten Unternehmensführung (Challenges in International Marketing), Gabler, pp. 95-113 19 p.

CHERNATONY, L., HALLIBURTON, C. and B. RATNA (2009), International Branding, in: PALIWODA S. J., RYANS J. K. (Eds), International Marketing : Modern and Classic Papers, vol. II, Edward Elgar, pp. 435-447 13 p.

HALLIBURTON, C. and R. HUNERBERG (2008), The Globalisation Dispute in Marketing, in: PALIWODA S. J. , RYANS J. K. (eds), International Marketing : Modern and Classic Papers, vol. 1, Edward Elgar, pp. 156-162 7 p.

HALLIBURTON, C. (2007), La marque, un actif stratégique de première importance, in: ESCP-EAP, Bain & Company (eds), L'art de la croissance, Les Échos / Pearson Education / Village Mondial, pp 139-143 4 p.

HALLIBURTON, C. and R. HUNERBERG (2005), Pan-European Marketing ' A Current Appraisal and Conceptual Framework, in: JALLAT F., KAYNAK E. (eds), Marketing Issues in Western Europe, International Business Press, in press.

HALLIBURTON, C. and U. APPELBAUM (2000), International Advertising Campaigns the example of the European Food and Beverage Sector, in: FITZGERALD M., ARNOTT D. (eds), Marketing Communications Classics, Thomson Learning, pp 133-149.

HALLIBURTON, C. and W. ARCHER (1998), Betriebswirtschaftliche Ausbildung und Managementrekrutierung in Grossbritannien, Betriebswirtschaftliche Ausbildung und Internationales Personalmanagement, Gabler, pp 43-59 17 p.

HALLIBURTON, C. and W. ARCHER (1998), The British Management Educational System, Education, Employment and Careers in the Field of Business Management and Economics, Gabler, pp 43-59.

HALLIBURTON, C. and R. HUNERBERG (1993), Marketing in a European Environment, in: HALLIBURTON C., HÜNERBERG R. (eds), European Marketing - Readings and Cases, Addison-Wesley, pp 3-22 20 p.

HALLIBURTON, C., HUNERBERG, R. and A. TOPFER (1993), Strategic Marketing Options in the Single European Market, in: HALLIBURTON C., HÜNERBERG R. (eds), European Marketing - Readings and Cases, Addison-Wesley, pp 93-115 13 p.

HALLIBURTON, C. and B. COVA (1993), Towards the new Millennium - a New Perspective for European Marketing, in: HALLIBURTON C., HUNERBERG R. (eds), European Marketing, Readings and Cases, Addison-Wesley, pp 411-430 20 p.

Non-Peer Reviewed Conference Presentations


HALLIBURTON, C. (2016), In whom can I trust? - Determinants of consumer trust for different service providers, presented at: , International Marketing Trends, International Marketing Trends Congress, January, Venice, Italy.

HALLIBURTON, C. (2016), The role of international product placement in an era of dis-engagement: a comparative study of Europe and Latin America, presented at: , Challenges in an age of (dis)engagement, International Conference on Research in Advertising,European Advertising Academy, July, Ljubljana, Slovenia.

HALLIBURTON, C. (2015), The impact of branding in the post-Recession ‘Charity’ (NFP) sector, presented at: , Collaboration in research, European Marketing Academy Conference (EMAC), May, Leuven, Belgium.

CHRIS HALLIBURTON, C. and E. SAROSIK (2015), The role of marketing and branding in creating value for charitable organisations, presented at: , Proceedings of the International Marketing Trends Conference, International Marketing Trends Conference, 23-24/01/2015, Paris, France.

CHRIS HALLIBURTON, C. (2015), The use of Product Placements in International Communications, a Cross-cultural Study of Consumer Response in Europe and Latin America, presented at: , Proceedings of the Global Marketing Conference, Global Marketing Conference, 15-18/07/2014, Singapore, Singapore.

CHRIS HALLIBURTON, C. and I. TEWS (2014), Cross-cultural Differences in Response to Product Placements, a Comparative Study of the UK, Germany and Mexico, presented at: , Proceedings of the International Marketing Trends Conference, International Marketing Trends Conference, 23-25/01/2014, Venice, Italy.

AIELLO, G. and C. CHRIS HALLIBURTON (2014), International Retailing of 'Made in Italy' Products: the Results of an Observational Research Study in French and UK markets, presented at: , Proceedings of the International Marketing Trends Conference, International Marketing Trends Conference, 23-25/01/2014, Venice, Italy.

CHRIS HALLIBURTON, C. and A. POENARU (2014), The Role of Trust in Consumer Service Renewal, A Multi-channel Study of Two Service Businesses, presented at: , Proceedings of the Global Marketing Conference, Global Marketing Conference, 15-18/07/2014, Singapore, Singapore.

DONVITO, R. and C. CHRIS HALLIBURTON (2013), Are you like me?, I will be attached to you; empirical findings from an international research study on consumer, brand and store personality congruence in the luxury sector, presented at: , Proceedings of the AMS World Marketing Congress Conference, AMS World Marketing Congress Conference, 17-20/07/2013, Melbourne, Australia.

DONVITO, R. and C. CHRIS HALLIBURTON (2013), Congruence between consumer, brand and store personality in the luxury sector: the results of an international research, presented at: , Proceedings of the International Marketing Trends Conference, International Marketing Trends Conference, 17-19/01/2013, Paris, France.

CHRIS HALLIBURTON, C. (2013), Do consumers trust their service providers ?, Determinants of consumer trust in the Insurance sector, presented at: , Proceedings of the International Marketing Trends Conference, International Marketing Trends Conference, 17-19/01/2013, Paris, France.

MANCEAU, D., HALLIBURTON, C., TISSIER-DESBORDES, E., JACOB, F., CARU, A. and B. COVA (2005), From Ownership to Renting: a Multi-cultural Approach, presented at: , Proceedings of the Annual Conference, European Marketing Academy (EMAC), European Marketing Academy Conference (EMAC), 2005, Bocconi, Italy.

Non-Peer Reviewed Journals articles


HALLIBURTON, C. and e. SAROSIK (2016), The role of marketing and branding in creating value for charitable organisations, Journal of Marketing Trends, 3(1), 59-64.

Articles in Professional Journals


HALLIBURTON, C. (2009), Managing brands in recession: a CEO responsibility, MARKET LEADER, Issue 46, pp. 22-23 2 p.

Press Articles


RAIMOND, P. and C. HALLIBURTON (1996), Business school strategies for the single European market, TRENDS - EAP.