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Faculty member

TAILLARD
Marie TAILLARD
Doctoral degree PhD, Linguistics University College London, U. of London

Professor
Marketing
Campus : London

Publications

Articles in Peer Reviewed Journals (PRJ)


TAILLARD, M., PETERS, L., PELS, J. and C. MELE (2016), The role of shared intentions in the emergence of service ecosystems, JOURNAL OF BUSINESS RESEARCH, Vol. 69, Issue 8, pp. 2972–2980.

TAILLARD, M., VOYER, B., GLAVEANU, V. and A. GRITZALI (2014), Value creation in the consumption process: the role of consumer creativity, ADVANCES IN CONSUMER RESEARCH, Vol. 42, pp. 381-386 5 p.

Chapters


TAILLARD, M. and A. MUNIZ, JR. (2017), Co-constructing Institutions One Brick at a Time: Appropriation and Deliberation on Lego Ideas, in: Michael Solomon and Tina Lowrey, Routledge Companion to Consumer Behavior, Routledge, accepted.

TAILLARD, M. and B. VOYER (2016), Creativity in Marketing, in: V.P. Glaveanu,, Cambridge Handbook of Creativity Across Different Domains, Cambridge University Press, accepted.

TAILLARD, M. and B. VOYER (2016), Giving Creative Credit Where Credit Is Due: A Socio-Cultural Approach to Consumer Creativity, in: Vlad Glaveanu, The Palgrave Handbook of Creativity and Culture Research, Palgrave, 499-516.

TAILLARD, M., SCARSO-BORIOLI, G. and D. SOLA (2010), Orchestrating Change, in: VERMA, Subir (Ed.), Towards the Next Orbit, Corporate Odyssey, Sage, pp. 245-266 22 p.

Non-Peer Reviewed Conference Presentations


VOYER, B. and M. TAILLARD (2016), Giving Creative Credit Where Credit Is Due: A Socio-Cultural Approach to Consumer Creativity, presented at: , ICP 2016, International Congress of Psychology, July 24-29 2016, Yokohama, Japan.

VOYER, B. and M. TAILLARD (2016), Towards a Socio-Cultural Approach to studying Consumer Creativity, presented at: , IACCP 2016, International Association for Cross-Cultural Psychology (IACCP), July 30th - August 3rd 2016, Nagoya, Japan.

TAILLARD, M., VOYER, B. and V. GLAVEANU (2014), The Role of Consumer Creativity in the Value Creation Process: A Conceptual Framework, presented at: Creativity Marketing Centre, CMC Research day, ESCP Europe.