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Faculty member

KASTANAKIS
Minas KASTANAKIS
PhD in Business Administration

Professor
Marketing
Campus : London

Publications

Articles in Peer Reviewed Journals (PRJ)


VOYER, B., KASTANAKIS, M. and A. RHODE (2017), Co-creating stakeholder and brand identities: A cross-cultural consumer perspective, JOURNAL OF BUSINESS RESEARCH, 70, 399 - 410.

VOYER, B. and M. KASTANAKIS (2017), The Importance of Developing A Multi-Epistemological Framework for Studying Co-creation Research: A Reply to Csaba (2016), JOURNAL OF BUSINESS RESEARCH, Volume 70, January 2017, 414–415.

CHATZIDAKIS, A., KASTANAKIS, M. and A. STATHOPOULOU (2016), Socio-Cognitive Determinants of Consumer's Support for the Fair Trade Movement, JOURNAL OF BUSINESS ETHICS, Vol. 133(1), p. 95-109.

NEPOMUCENO, M., KASTANAKIS, M. and M. GIORDA (2015), Conspicuous Consumption and Perceived Risk, ADVANCES IN CONSUMER RESEARCH, Vol. 42, pp. 785-785 2 p.

KASTANAKIS, M. and G. BALABANIS (2014), Explaining variation in conspicuous luxury consumption: An individual differences perspective, JOURNAL OF BUSINESS RESEARCH, Vol. 67, Issue 10, pp. 2147-2154 7 p.

KASTANAKIS, M. and B. VOYER (2014), The effect of culture on perception and cognition: A conceptual framework, JOURNAL OF BUSINESS RESEARCH, Vol. 67, Issue 4, pp. 425-433 8 p.

KASTANAKIS, M. and B. VOYER (2013), Cultural Effects on Perception and Cognition: Integrating Recent Findings and Reviewing Implications for Consumer Research, ADVANCES IN CONSUMER RESEARCH, Vol. 40, pp. 966-967 2 p.

KASTANAKIS, M. and G. BALABANIS (2012), Between the Mass and the Class: Antecedents of the 'Bandwagon' Luxury Consumption Behaviour, JOURNAL OF BUSINESS RESEARCH, Vol. 65, Issue 10, pp. 1399-1407 9 p.

KASTANAKIS, M. and G. BALABANIS (2011), Bandwagon, Snob and Veblen Effects in Luxury Consumption, ADVANCES IN CONSUMER RESEARCH, Vol.38, in press.

KASTANAKIS, M. and G. BALABANIS (2010), Signalling Effects in Luxury Consumption, EUROPEAN ADVANCES IN CONSUMER RESEARCH, Vol. 9, p. 537.

Other Contributions in PRJ


VON WALLPACH, S., MÜHLBACHER, H., KASTANAKIS, M. and B. VOYER (2017), Co-creating stakeholder and brand identities, JOURNAL OF BUSINESS RESEARCH, 70, 395 – 398.

Edited Special Issues in PRJ


VON WALLPACH, S., MUEHLBACHER, H., KASTANAKIS, M. and B. VOYER (Eds) (2016), Co-creating Stakeholder and Brand Identities, JOURNAL OF BUSINESS RESEARCH, Special Issue, accepted.

Peer Reviewed Conference Presentations


BOUKIS, A., SIAMAGKA, N. T., MINAS KASTANAKIS, M. and F. TABASSUM (2015), Front-line employee deviance, encounter satisfaction and customer citizenship behavior : An experimental design, Proceedings of the Academy of Marketing Science Conference, Academy of Marketing Science, 12-14/05/2015, Denver, United States.

Non-Peer Reviewed Conference Presentations


VOYER, B., MINAS KASTANAKIS, M. and A. RHODE (2016), A cross-cultural perspective on stakeholder and brand identity co-creation: the CRIC Framework, presented at: , IACCP 2016, International Association for Cross-Cultural Psychology (IACCP), July 30th - August 3rd 2016, Nagoya, Japan.

VOYER, B., MINAS KASTANAKIS, M. and A. RHODE (2016), Co-creating stakeholder and brand identities: A cross-cultural consumer perspective, presented at: , GMC Biennial Conference, Global Marketing Conference, July 21st-24th, 2016, Hong Kong, China.

VOYER, B., MINAS KASTANAKIS, M. and A. RHODE (2016), Co-creating stakeholder and brand identities: A cross-cultural consumer perspective, presented at: , Academy of Marketing Science Annual Conference, Academy of Marketing Science, May 18 – May 20 2016, Lake Buena Vista, Florida, United States.

VOYER, B., MINAS KASTANAKIS, M. and A. RHODE (2016), Co-creating stakeholder and brand identities: A cross-cultural consumer perspective, presented at: , EMAC Annual Conference, European Marketing Academy Conference (EMAC), May 24 – May 27 2016, Oslo, Norway.

VOYER, B., MINAS KASTANAKIS, M. and A. RHODE (2015), Co-creating stakeholder and brand identities: A cross-cultural consumer perspective, presented at: , ANZMAC, annual conference, Australian & New Zealand Marketing Academy Conference (ANZMAC), 30 Novembre - 2 December 2015, Sydney, Australia.

SAMSON, A., VOYER, B. and M. KASTANAKIS (2014), Emergency purchasing situations: Implications for consumer decision-making, presented at: , Proceedings of the European Marketing Academy Conference (EMAC), European Marketing Academy Conference (EMAC), Valencia, Spain.

PhD Dissertation completed


KASTANAKIS, M. (2010), Explaining Variation in Luxury Consumption, Doctoral thesis, Cass Business School, City University.

Press Articles


MINAS KASTANAKIS, M. (2015), The marketing of craftsmanship, INFO.