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Faculty member

DURISIN
Boris DURISIN
Dr. oec. HSG
Associate Professor
Marketing
Campus : Paris
Tel : +33 1 49 23 24 79

Biography

Boris Durisin is an Associate Professor at ESCP Europe Paris campus and a Visiting Professor at Bocconi University. He received his Ph.D. in management from the University of St. Gallen (Dr. oec. HSG), his MSc from CEMS-MIM and from the University of St.Gallen (HSG). He has also been a lecturer at the École Polytechnique Fédérale de Lausanne (EPFL), Switzerland and a visiting scholar at the Sloan School of Management at MIT (Massachusetts Institute of Technology) as well as at the Salomon Center, Stern School of Business, New York University. Boris has received several awards.

Boris lectures, collaborates with, and consults Fortune 500 clients and companies on the market launch of new-to-the-world products and truly innovative technologies. The focus is primarily on how to deal with barriers to adoption, how to design go-to-market strategies, and how to promote innovative offerings. He has been teaching in executive education programs held in France and the U.K. (at ESCP Europe), Italy (SDA Bocconi), Switzerland (HSG, EPFL), Spain (ESADE) , India (MISB Bocconi), and in the USA (at UCLA). Boris has been and is a director at several privately held and public, stock-quoted firms.

In his research, Boris studies how firms cope with technological innovation and create new markets (market innovation), how firms recognize the value, acquire, transform or assimilate, and exploit knowledge (absorptive capacity), and how firms organize for radical and for incremental innovation (ambidextrous organizing). Boris Durisin is a reviewer for the U.S. National Science Foundation (nsf.gov) and an ad how reviewer of leading academic journals. His research is published in academic journals, among others, in the Academy of Management Review and the Journal of Product Innovation Management.