Share this page
| More

Faculty member

HAENLEIN
Michael HAENLEIN
Ph.D. in Management Science
HDR (French Qualification for Ph.D Supervisor)
Professor
Marketing
Campus : Paris
Tel : +33 1 49 23 26 02

Biography

Michael Haenlein is Professor of Marketing at the Paris Campus of ESCP Europe. His research interest and expertise deal with the subjects of customer relationship management (CRM), marketing research and social media. In particular, he analyzes the relationship between social networks and customer profitability and more broadly the concepts of social CRM, Word-of-Mouth (WoM) and customer social value. He also works on the best methods to manage unprofitable customers and divest undesirable client relationships. Furthermore, Michael is doing research in quantitative marketing research, particularly structural equation modelling and agent-based modelling, and has co-authored several articles in the area of social media.

Professor Haenlein has published in journals such as the Journal of Marketing, International Journal of Research in Marketing (IJRM), European Management Journal and Business Horizons. He is an Area Editor at the Journal of Marketing and a Senior Editor at the International Journal of Research in Marketing. From 2012 to 2015 Michael was the Editor-in-Chief of the European Management Journal. He is also a member of the editorial boards of the Journal of Marketing Research, Recherche et Applications en Marketing and Business Horizons.

As a consultant, he has worked with a large number of international companies in a variety of industry sectors such as telecommunications, financial services, technology and private equity.

He holds a PhD from the WHU, Otto Beisheim School of Management (2004) and a Habilitation from the Pantheon-Sorbonne University (2013).

Personal Webpage: www.michaelhaenlein.eu