ESCP Europe offers a broad range of general and specialised programmes in various subjects with a cross-cultural approach to management.
ESCP Europe's Executive Education combines top-notch knowledge with a hands-on approach across our 5 campuses and beyond.
Corporate Relations provide companies with a unique gateway into the School and its highly dynamic and very culturally diverse student body.
ESCP Europe's strong network of 45,000 alumni in over 150 countries worldwide represents more than 200 nationalities.
Chris Halliburton is Professor of International Management and Marketing, and the former UK Director, at ESCP Europe. He has degrees from the universities of Durham and London School of Economics (LSE) and has lectured at London Business School and Cass Business School, London. He has taught on a number of MBA and executive education programmes in different countries. He has acted as external examiner on the MBA programme at Cass Business School, (City University, London) and on the PhD programme, University of London.
Professor Halliburton has considerable experience of strategy and marketing consultancy in numerous consumer and industrial markets for such clients as Unilever, Gerber, Alliance Boots, Caterpillar, Xerox, IBM, as well as work for government. He acted as adviser to the Strategy and Marketing Group of Coopers and Lybrand, (now PwC). His overseas experience includes work in Europe, Africa, the Americas and the Far East.
He is one of the few UK marketing academics to have been elected as a Fellow of The Marketing Society and has acted as a judge on the UK Marketing Effectiveness Awards.
His research interests are in the field of international marketing and branding, especially in aspects of cross-border marketing in Europe. He is the author of numerous publications on international marketing and branding. He especially enjoys working with colleagues from different countries on marketing issues of real relevance to companies working across international borders.
The general area of interest is "cross-border marketing issues in Europe"
Some specific themes include:
Cross-border market entry
Research into the market-related factors which drive a company's choice of market entry method and possible frameworks which help decision making. Our research is aimed at understanding the market-related factors and how these guide market entry.
Brand globalisation versus localisation within a European context
This research is looking at the extent to which brand decisions need to be adapted across national borders. One example looks at the globalisation or adaptation of corporate websites within Europe. Another research study examines the formulation of corporate brand identity.
Determinants of consumer trust in service businesses
This work considers consumer attitudes towards trust in different service businesses and in different countries - so far the UK and the USA.