ESCP Europe Associate Professor Lola Herrero is Scientific-Academic Director of the ”MSc. in Hospitality and Tourism Management" at ESCP Europe (Madrid Campus). Since 2002 she has been a lecturer in the Department of Business Economics at the Universidad Carlos III de Madrid (UC3M). She holds a Ph.D. in Business Economics (Rey Juan Carlos University, Madrid), a M.Phil. in "Quality Management" (Official Tourism School in Madrid) and a B.A. Hons in "European Tourism Management" (University of Savoie, France).
She has developed her professional career in the business and tourism sector having worked (among others) as Head of the Quality Department in Barceló Viajes, senior consultant on various projects for the General Secretariat of Tourism of Spain, and as a partner-founder of two companies providing management consulting and advice to MSMEs (Quality, Sustainability, Marketing, Strategic Planning).
She has designed teaching resources and delivered training sessions in the fields of sustainability, service quality, marketing and business organization for professionals in the tourism sector and other sectors for over 16 years. From 2006 to 2014 she combined teaching with the design, coordination, implementation and evaluation of projects from the UC3M in the field of development cooperation and responsible tourism, focusing on Sustainability and MSMEs. Among others development projects, she implemented the "Quality Programme at the Tourist Service (PROCAPCA)" for Central America (AECID-SICA), the "Vocational Training and Sustainable Tourism (VTST)" Project, developed in Morocco, Namibia, Senegal, Bolivia and Nicaragua South-South Cooperation (EUROPAID-EU) and the Project "RED EURECA: Red Euro-Central to improve the sustainability and quality of MSMEs" covering Central America (Panamá, Nicaragua, Costa Rica, El Salvador, Guatemala and Honduras), France, Spain and Portugal (ALFA-EU Programme).
She also collaborates with the Spanish National Agency for Quality Assessment and Accreditation (ANECA) as a board member of the Agency´s External Evaluation Committees.