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Faculty member

KAPLAN
Andreas M. KAPLAN
Doctor in Business Administration
HDR (French Qualification for Ph.D. Supervisor)
Professor
Marketing
Dean for Academic Affairs
Campus : Paris
Tel : +33 1 49 23 22 50

Current research

Professor Kaplan’s current research deals with analyzing and decrypting social media which are defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content” (Kaplan and Haenlein 2010, p. 61). Next to blogs and mircoblogs (e.g. Twitter), also collaborative projects (e.g. Wikipedia), content communities (e.g. Youtube), social networking sites (e.g. Facebook), virtual game worlds (e.g. World of Warcraft), and virtual social worlds (e.g. Second Life) are part of social media.

Kaplan Andreas M., Haenlein Michael (2010), "Users of the world, unite! The challenges and opportunities of social media", Business horizons, 53(1), 59-68.