Minas N. Kastanakis is Associate Professor of Marketing and Director of Research at ESCP Europe London campus. In this function, he teaches courses at postgraduate level in Consumer Behaviour, Marketing Research, Product and Sales Management, and Marketing Planning. He has completed his PhD in Management at Cass Business School, City University, UK (2010). He also holds an MBA with Distinction from the University of London, UK (2001) and a Law Degree from the University of Athens (1999).
Professor Kastanakis is a world-renowned expert in luxury consumption and luxury products’ management. His other research interests revolve around the role of the self and personality as predictors of consumer behaviour; symbolic consumption and identity; cross-cultural consumer behaviour; psychoanalysis; and ethics.
He has authored several research publications in leading academic journals, such as the Journal of Business Ethics (2015), the Journal of Business Research (2012, 2014a, 2014b) and Advances in Consumer Research (2011, 2013, 2015). His article on “Bandwagon Effects in Luxury Consumption” has received the Best Conference Paper Award in the Global Marketing Conference (Tokyo, 2010), while his article on “The Three Faces of Conspicuous Consumption: to Belong, to Differ, to Outspend” has also received the Best Conference Paper Award in the Global Marketing Conference (Seoul, 2012).
Since March 2014 he is serving as Associate Editor (Global Marketing) for the Journal of Global Scholars of Marketing Science (JGSMS - Taylor and Francis Group). He is also a Guest Editor for a Special Issue in the Journal of Business Research on Co-creating Stakeholder and Brand Identities.
In addition to his academic profile, Professor Kastanakis has extensive managerial and consulting experience with large corporations - such as L'Oréal or the Richemont Group of luxury companies (Compagnie Financière Richemont SA). He is also a trained and qualified Barrister. He acts as marketing and strategy advisor to companies in the UK, Russia, Central Europe, France, and Greece – in different sectors such as luxuries, FMCG, real estate, banking, venture capital investments, and telecoms.