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Faculty member

MACE
Sandrine MACE
Doctor in Management Science
HDR (French Qualification for Ph.D. Supervisor)
Professor
Marketing
Scientific Director of the Executive Specialized Master Marketing and communication
Campus : Paris
Tel : +33 1 49 23 20 32

Biography

Sandrine Macé is a professor at ESCP Europe. She holds a Doctorate in Marketing and is a graduate of ENSAE (School specializing in Statistics) and ESSEC. She is in charge of the Executive Specialized Master’s in Marketing and Communication both at ESCP Europe and at ESA Beirut (Ecole Supérieure des Affaires), a sister school of ESCP Europe. She is also in charge of a Marketing Research seminar for Executives.
She is the author of La politique commerciale du point de vente (Vuibert, 2001) and has made contributions to other publications (Distribution et Prospective : Prospective et Stratégies, Economica 2005 ; Le Marketeur, Pearson 2003 ; Manuel de Gestion, Ellipses 2004 ; Encyclopédie Vente et de distribution, Economica 2001 ; Encyclopédie Vente et de distribution, Economica 2001 ; Etudes et recherches en distribution, Economica 2000). She has worked for Pearson-Village Mondial, on the French adaptation of several books: The Highly Effective Marketing Plan, Smarter Pricing and Blog Marketing.
In 2000, Sandrine Macé was a research fellow at Amos Tuck Business School, Dartmouth College, where she conducted research in sales promotion. She is authorized to supervise doctoral students. Her fields of research are: sales promotion, retailing and quantitative techniques applied to marketing.

Since 2010, she has been the Vice President in charge for Research of the Association Française du Marketing (French Marketing Academy).