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Faculty member

Affiliate Professor
Strategy, Organizational Behavior, and Human Resources
Campus : Paris
Tel : +33 6 09 66 02 68


Jean Mouton is affiliate professor at ESCP Europe. He teaches negotiation and consulting methodologies and also lectures in the specialized masters. He's joint coordinator of negotiation course with academic dean europe, professor Maria Koutsovoulou. Furthermore he is Associate Director of Cabinet Jean Mouton Conseil.

A corporate and institutional communications consultant, he works with political figures, entrepreneurs and local authorities.

Having invented the theory of Double InterAction du Désir (desire's double interaction or DIAD), he implements it within large companies to promote customer relations and foster client loyalty through Meeting the Recognition Demand, and sees Desire as a uniting force between individuals.

He applies his DIAD theory in the fields of communications strategy and proximity politics.