Research Interest

Topics

Industries

Geographical area

Biography

Florence Pinot de Villechenon is associate Professor at ESCP Europe Paris campus. She is a graduate of the Universidad de Buenos Aires and the Université de Paris IV – Sorbonne. She holds a Doctorate in "Sociétés occidentales – option Histoire" from Université de Paris VII.
Professor Pinot de Villechenon has been Academic Coordinator for Latin America at ESCP Europe since 1993. She is a lecturer in Hispanic Civilisation, Business Environment in Latin America, in International Relations and in Policies and Strategies of Cooperation (EU / Latin America).
She conducts research in the Latin-American Policies of the European Union and in the Strategies of International Cooperation with Emerging Countries as well as in the area of cultural project management (e.g. international exhibitions). She has headed the CERALE research centre (Centre d’Etudes et de Recherche Amérique latine Europe) at ESCP Europe since 2001.
Professor Pinot is currently researching European investment in Latin America.
She also works as a consultant for the French Foreign Office and the Ministry of Education. She is a member of the Technical Committee of OBREALE (Observatorio de las Relaciones América Latina Europa) in Biarritz and teaches at the Institut des Hautes Etudes d’Amérique latine.
The following is an inexhaustive list of Professor Pinot’s publications : La mondialisation et ses effets : nouveaux débats, nouvelles approches (dir.), Revue du Changement social, éd. L’Harmattan, 2006 ;  « La latinidad : una cuestión de afinidad cultural en las relaciones eurolatinoamericanas », Homenaje a Carlos A. Ronchi March, Universidad de Buenos Aires, 2003 ; « Les représentations de l’Europe et de l’Argentine à l’heure de la crise », Pour comprendre la crise argentine, D. Rolland et J. Chassin éditeurs, Ed. L’Harmattan, janvier 2003 ; Fêtes géantes. Les expositions universelles pour quoi faire ?, Ed. L’Harmattan, coll. Essais, 2000 ;  “Nouvelles tendances dans les relations Union européenne-Mercosur. Nouveaux instruments de coopération ” in Intégration économique et management : analyse comparée Union européenne - Mercosur, 1997.

Current research

European investment in Latin America
European investment in Latin America is an old phenomenon which increased significantly, nonetheless, in the 1990s. The research is concerned with the determining factors of this investment such as the attractiveness of the host economies, the sector of activity, the evolution of politic and economic environment, etc. The influence of cultural factors and the limits of cultural tropism are taken into consideration, as are the diverse effects generated by FDI in the local economies: management changes, adaptation to fiscal and legal constraints, impacts on production, changes in distribution channels and consumer behaviour…

Inter-enterprise cooperation
Inter-enterprise cooperation constitutes a substantial aspect of international cooperation because it is a powerful link between two countries or two regions. When dealing more specifically with SMEs, inter-enterprise cooperation needs reinforcement from ad hoc programs conceived to promote their international development. Which is the role of the “mesostructures”, which are the dynamics generated by these tools?

Multi actors cooperation
International cooperation relies, more and more, on multi actors dynamics which bring up the question of strategic coherence between the expectations of the different parties involved: administration, go-between institutions, private operators … From the silent partners to the final beneficiaries it is a global process that must be of interest to everyone.

Bilateral and multilateral relations in the international arena
International relations are no longer governed by state monopolies: programs and policies are also conceived at a supranational level. This is particularly the case in the context of the EU. However, regarding international cooperation, European states claim the right to implement national policies with non member countries: therein the necessity for coherence between the bilateral and multilateral levels and between the states themselves to insure clarity and effectiveness. An example of this would be French and Spanish policies in Latin America.

Management of cultural projects: international exhibitions
International exhibitions could be considered enormous venues for communication where the participants (states, international organisations, enterprises …) show their best side, given the constraints of time and space. In many ways, they are similar to international projects operations.

Publications