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Faculty member

RUMSCHISKY
Ana RUMSCHISKY
Affiliate Professor
Marketing
Campus : Madrid

Biography

Ana Rumschisky is an Affiliate Professor of Marketing and Strategy at the ESCP Europe Madrid Campus.

After completing her bachelor degree, Ana worked 20 years in senior positions in Gillette and Kraft companies before being appointed Vice President of Marketing of the Cortefiel fashion group. Finally Ana was named Commercial Director by the editorial group Recoletos, a pioneer in publication on the Internet. 

From 2005, Ana has collaborated with ESCP Europe teaching a programme on Brand building in the MIM and the Digital Masters. She is also a Professor of Marketing and Strategy at IE Business School teaching Spanish students, International students and In-company programs since 2005.

Since 2012, Ana has worked with the IE University. 

From 2006, Ana has worked as a strategic business consultant in sectors which include fashion, cosmetics, education and strategies for political campaigns.

She is frequently quoted in the Spanish business press and, in 2011, authored a Multi-Media Technical Note for IE Business School entitled The Marketing Plan.

Experience

Comercial Director Grupo Recoletos (2002-2005)
VP Marketing Grupo Cortefiel (1999-2002)
Marketing Director Kraft Foods (1986-1999)
Brand Manager Gillette (1982-1986)

Education

PhD(cum laude), Universidad Complutense of Madrid(2009).
PDG, IESE : Universidad of Navarra (2004).
Bachelor’s Degree in Communication, Journalism and Advertising, Universidad Complutense of Madrid  (1976-1981)
Continuous training in all aspects of business management (Finance, HHRR, Marketing and  Sales).