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Faculty member

STEPHENSON-WRIGHT
Peter STEPHENSON-WRIGHT
Affiliate Professor
Marketing
Director of the Master in Marketing and Creativity programme
Campus : London

Biography

Peter Stephenson-Wright is Affiliate Professor at ESCP Europe and has recently been appointed as Director of the Master in Marketing and Creativity programme. He holds an MA in Physics from the University of Oxford.

His business career includes senior positions at many of the world’s leading international communications companies including Ogilvy, Y&R, Lowe and Saatchi & Saatchi.  Most recently he was CEO of Atletico International Advertising in Barcelona, part of the WPP Group. Other cities in which he has lived and worked include London, Paris and Frankfurt.

He has extensive client experience across many different sectors including Sony, Procter & Gamble, AB InBev and the European Parliament, as well as most of the major global automotive brands.

At ESCP Europe, Peter Stephenson-Wright teaches Marketing and Communications on several of the School’s postgraduate and executive education programmes.  He also helped to develop the successful Master in Marketing and Creativity launched in 2009.

His professional interests include the effective application of creativity in a business environment, the role of marketing communications as the “voice of the brand”, and effective techniques for the integration of messages across channels and borders.
Peter Stephenson-Wright is a member of D&AD London, the global creative, design and advertising organisation.