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London Campus
CMC Talk: Have Your Cake and Eat It Too... With Transactional Pricing!
Start date  : 12 October 2017
Start time  : 07:00 pm
End time  : 09:00 pm
Organizer  : Karin Casanova

We are pleased to invite you to the first ESCP Europe Creativity Marketing Centre (CMC) event of the Autumn 2017 term.

How do you balance price and volume ambitions? How best to use pricing techniques to capture volume flows whilst maintaining brand and value perception? This talk will provide an overview of pricing approaches and growth levers that make the most out of each type of commercial deal, addressing both B2C and B2B environments.

Our guest speaker is Guillaume Alexandre, Director at Pearson Ham Consulting. An ESCP Europe Alumnus, Guillaume has over a decade of experience in developing, testing and fine-tuning price management approaches to achieve measurable performance improvements. He has helped clients to build pricing capabilities in more than twenty countries, to preserve their market share in difficult environments, support ambitious growth plans or optimise margins.

The main event will be followed by a drinks reception, allowing attendees the opportunity to meet Guillaume, as well as a distinguished cohort of marketing executives with experience across a wide range of industries, and other like-minded people.

The event is open to the general public, as well as ESCP Europe students and alumni. Attendance is free of charge, but places are limited and allocated on a first-come, first-served basis. Register your place

This will be a perfect opportunity to absorb some leading-edge creative business thinking, learn more about our approach at ESCP Europe, or simply connect with colleagues and friends.