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Wednesday 17 February 2016

Lifeng Shi is present at ESCP Europe as Visiting Professor

Lifeng Shi is present at ESCP Europe as Visiting Professor

Biography

Lifeng Shi is an associate professor of Digital Media and Journalism at the School of Journalism & Communication in Zhengzhou University in China. She is currently a visiting professor at ESCP Europe, sponsored by the China Scholar Council.


Professor Shi has extensive research and teaching experience in Journalism, advertising strategy, new media, and social networks. She has published more than 20 research articles, book chapters and books, endorsed by various research grants. Her research is mostly grounded in the soil of today’s advertising market and social media in mainland China.


For further information of professor Shi, her university webpage in Chinese can be found at: www5.zzu.edu.cn/xinwen/szdw/zrjs/ggx/4a44c05f458de63101459744f66a0715.html

 

Current Research

Lifeng Shi’s research interests lie in the interdisciplinary field of journalism, social media, and digital marketing. Her recent research focuses on the various incentive mechanisms that exists in the double-sided advertising and review market.

Research Interest

  • Journalism
  • Economic Policy
  • Consumer Behavior
  • Advertising
  • E-Commerce
  • Rumors and Word-of-Mouth
  • Sales Promotion

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