Professor Shi has extensive research and teaching experience in Journalism, advertising strategy, new media, and social networks. She has published more than 20 research articles, book chapters and books, endorsed by various research grants. Her research is mostly grounded in the soil of today’s advertising market and social media in mainland China.
For further information of professor Shi, her university webpage in Chinese can be found at: www5.zzu.edu.cn/xinwen/szdw/zrjs/ggx/4a44c05f458de63101459744f66a0715.html
Lifeng Shi’s research interests lie in the interdisciplinary field of journalism, social media, and digital marketing. Her recent research focuses on the various incentive mechanisms that exists in the double-sided advertising and review market.