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ESCP Europe Students at EIA 2017

Thursday 27 July 2017

10 ESCP Europe students participating in the European Innovation Academy are going to launch their start-ups

Our students are working hard with their international and multidisciplinary teams. Here are the key points of their projects

The goal of the EIA – European Innovation Academy is to go from an idea to a tech start-up in 15 days. The program is designed to offer students an experiential learning opportunity that affords deep insight into a real-life start-up.

Students are divided into small international groups of 5 to work to their project. Each team is multidisciplinary and consists of a businessperson, marketer, software developer, designer and engineer. All the teams work with mentors who guide them as they turn their ideas into business start-ups in 3 weeks, by developing a project that they will pitch to investors at the end of the program. This process of first-hand education is a competition in which high-performing teams win seed funding and free legal counsel.

To better understand what is going on during this Extreme Entrepreneurship Program we asked the 10 ESCP Europe students attending the EIA to describe their projects in a few words.

Riccardo Bellatalla and Sara Castellarin are working on “TrendBy”. The aim of this project is to help people find all the stuff they see on the web, providing them with different solutions at different prices while keeping in mind their online purchasing preferences.

The name of Beatrice Martelli’s project of is “Travelr” and its aim is to connect travellers with local experts who deliver a unique, authentic and stress free experience. 

Erik Ferrarese is working on “Luminary”, which aims to create a network of people who want to use their influence and awareness to build a more knowledgeable society, creating for the first time a space dedicated to politically formatted information and politics, far from the chaos of modern social networks. Luminary wants to educate people to be much more active in political decisions through discussions.

The name of the project of Oreste De Felice’s team is “Studio Song”. Its aim is to give musicians a virtual platform on which they can collaborate during the process of creation and execution of music.

The project of Valerio Pidria is called “TakeIt”. His team aims to create a platform that will revolutionize the way in which job seekers approach the job market. Through the sharing of experience and mentoring programs job seekers can face job interviews with more confidence and more probability to succeed in getting their dream job.

Marco D’Addezio is working on “AcToo!”: a platform that stimulates sustainable behaviour among citizens who become socially involved in their city and the environment by rewarding them with prizes and benefits.

The name of the project of Benedetta Bonetti’s team is "fuc-q" whose purpose is to create a platform to manage queue issues in different kind of business. 

Eugenio Cipolletta and Niccolò Coppola are working on "Re-cast", a new orthopaedic solution with the purpose of developing a customized neck brace which can help avoid muscles atrophy problems. It merges 3D printing with EMS therapy to create a thin light neck brace that can reduce rehab duration.

The 8 future start-ups that will be launched by ESCP Europe students seem really promising.

The EIA helps develop critical skills that enable students to evaluate business opportunities, manage risks and learn from their failures. The program provides students with experiences well beyond what they can have in the classroom.

Now that the program is almost over, we interviewed our outstanding students about this experience once again.

What did you like most about the EIA? 

Sara Castellarin: “I really like the fact that mentors push us to believe in our projects and speakers teach us to try again after each failure. I really appreciate the fact that they try to make us acquire a really positive attitude and they want to make us understand that the key to success is making mistakes and learning from them”.

Oreste De Felice: “One of the things that I really appreciate about the EIA is the diversity that allows us to work in a constantly stimulating atmosphere as well as be more creative. I also appreciate the way we work because it is really realistic and this allows me to discover the real issues and the real challenges of the startup world”.

Valerio Pidria: “I did different summer schools before and the EIA is something completely different. It is a very stressful program during which you learn a lot of concepts in the morning and you have to apply them on the same afternoon with strict deadlines. You definitely learn to handle stress and accept failure, but you understand that you will succeed if you work hard as a team”.  

Do you have any advice for the people attending the EIA in the future? 

Erik Ferrarese: “In my opinion the best advice I can give is to live it 100%, to open your mind and try not only to work hard as individual, but much more important, to work as a team. No fear of judgment or failure, no fear of misunderstanding, be yourself and try to know as many people as you can. The international baggage that the EIA provides is enormous, but you have to be ready to embrace it”.

Riccardo Bellatalla: “What I learned in the first few days is that the most powerful instruments that we have are our ideas, so don't be ashamed about your own and try to go with it. Then if it doesn't work don't worry because you can always improve by helping someone else with his own”.

Marco D’Addezio: “If you join the project and bring your idea, be open to changes. It’s your idea but your teammates can help you give it shape and in the end it could be very different from your original one. If you help develop someone else’s idea, choose on the spot, especially if you are undecided on the projects you read about on the web platform. You will find much more passion in people’s speeches than on a web description of the idea. It will also help you find a team you really like, in terms of competence and group dynamics. Do not rush into an idea just because it sounds good to you. Give much more weight to your potential teammates”.

The European Innovation Academy ends on Friday, July 28th, with the EIA Grand Pitching with the announcement of the Top 10 EIA Turin 2017 winners. The best ideas developed during the European Innovation Academy will be financed and supported when launched on the market.

Good luck to our students!

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