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Thursday 28 June 2012

Big Data & Marketing: From Analytics to Creativity

How can a creative approach to big data dramatically improve marketers' understanding of their customers and markets for better results?

Date: 28th June, 2012
Time: 9:30am - 5:00pm
Location: ESCP Europe London campus

The unfathomable amounts of highly sophisticated data produced by consumers and accessible to marketers are increasingly difficult to fully comprehend and exploit. Creativity is key. Marketers must ask creative questions and imagine creative uses to extract the full value of big data.

At the inagural conference of the Creativity Marketing Centre at ESCP Europe, we brought together experts from the analytics and marketing fields to help identify key opportunities, challenges and best practices, and to formulate creative approaches to exploit the full, untapped potential of big data in marketing.


Marie Taillard, MBA, PhD
Associate Professor of Marketing, ESCP Europe
Director, Creativity Marketing Centre
Tel: +44 (0)20 7443 8800  ::  Email

Keynote Speaker:
Edouard Servan-Schreiber, PhD
Director, Solution Architecture, 10Gen

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