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Wednesday 17 November 2010

Conférence CERALE "Brazilian Economy and Brazilian Transnational Companies: The Challenges Ahead"

Le CERALE a le plaisir de vous inviter à la conférence que prononceront
les professeurs Rogério Sobreira et Alvaro Cyrino

mercredi 17 novembre  2010 à 18h30 sur

Brazilian Economy and Brazilian Transnational Companies: The Challenges Ahead

Álvaro Cyrino – Vice-Dean and Associate Professor of Strategic Behavior, Brazilian School of Public and Business Administration (EBAPE), Getulio Vargas Foundation (FGV).

Rogério Sobreira – Associate Professor of Economics and Finance, Brazilian School of Public and Business Administration (EBAPE), Getulio Vargas Foundation (FGV) and Brazilian National Research Council (CNPq) Researcher.

The Brazilian economy performed very well during the 2007/8 financial crisis. The impact of the crisis did no last for a long period and the economic policy implemented to offset the impact of the crisis is largely considered the main responsible to the very good performance exhibited by the Brazilian economy in comparison to the vast majority of emerging economies and, mainly, in comparison to the industrialized economies.

Despite this good performance and the expected GDP growth for 2010, the Brazilian economy still faces some important challenges related to a steadily high GDP growth rate. In other words, Brazil still faces some important challenges if it wants to growth at Chinese (or Indian) rates of growth in the long run. This is particularly important in this moment when a new president was elected and some policies implemented in Cardoso and Lula governments seem to show some signs of exhaustion. Thus, it is necessary to discuss how to tackle the main problems related to a high long term rate of growth and what are the policy improvements necessary to achieve this goal.

Of particular interest is the challenges related to the evolution of Brazilian transnational companies. The last 20 years have witnessed the growth of transnational companies (TNCs) from  emerging countries, in particular those from the BRICs (Brazil, Russia, India and China). Traditionally seen as late entrants by international business theories and models, these emerging TNCs are demonstrating remarkable vitality and resilience, even in the face of adverse conditions.

Brazilian TNCs constitute a still a small group of large companies, which have shown consistent growth patterns in their international investments, by expanding not only to Latin American countries, but also to the most developed North American and European markets. Most of them come from the agribusiness and basic manufacturing sector, but there are also TNCs in the service, heavy construction and consumer goods industries.

While the global financial crisis has affected their international operations, most of Brazilian companies are not only thriving but also increasing their commitment to internationalization. Nevertheless, there are considerable challenges ahead. Most of the Brazilian TNCs are still very dependent on the exploitation of country specific advantages, and rely heavily on export strategies. Some of them still them lack the dynamic capabilities of global branding and international management. And international operations still lag behind domestic ones in terms of financial performance.

Attn : accès libre mais confirmation impérative par mail auprès de Christine Rocque.

Lieu :

ESCP Europe -Amphi Faure (bâtiment 3 - 1er étage)
79 avenue de la République 75011 Paris
(métro Saint-Maur  -  ligne 3)

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