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Monday 23 July 2012

Creative destruction means corporate giants rarely outlast their usefulness

In last week's column for City AM, ESCP Europe London campus Professor Anthony J. Evans looked at how innovation is often linked directly to degeneration for many coporate giants.

"Founded in Rochester in 1889, Kodak became a global giant, at its height commanding about 90 per cent of the market for photographic film. And yet, at the turn of this year it filed for bankruptcy. Despite creating the first digital camera in the 1970s, its profits were driven by selling and developing film. It is a classic example of the difficulty in knowing when to lead innovation without undermining your existing strengths. The bottom line: monoliths are inherently vulnerable."

You can read the full article by clicking here. All of Anthony's previous articles are listed on the City AM site.

His next is published tomorrow. Pick up your free copy of City AM from reception, or visit the paper's website at any time.

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