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Friday 21 September 2012

Culture Club

On 16th September, 2012, the Financial Times announced its yearly Master in Management league table. ESCP Europe ranked 2nd in the world and 1st in all five of its home countries (France, Germany, Italy, Spain and the UK).

To demonstrate the strengths of this wonderful programme, the FT profiled one of our high flying graduates, Laure Kraemer, who now heads up the Marketing and Development department at Drouot.

"Culture and the arts is a fully fledged economic sector that requires specialist know-how and expertise," she says. "After my studies in the history of art, I felt that enhancing my management and marketing skills would enable me to broaden my horizons and go a step further in my professional path. So I looked for a business school closely linked with cultural activities."

The programme Kraemer chose was the Master in Management of Cultural and Artistic Activities at ESCP Europe, a one-year course in Paris and Venice that covers the core disciplines of marketing, management, finance and the law, but as they apply to culture and the arts. "We learned new ways of assessing the value of cultural products, the diversification of financing sources, new methods of increasing public appeal, and significantly, a heightened emphasis on budgetary priorities," she says.

You can read the full article by clicking here.

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