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Tuesday 27 September 2011

Finding your voice

"It's not just what you say, but how you say it that makes an impact on your customers and clients," says Karen Higginbottom of Edge magazine.

Higginbottom asked ESCP Europe's Marie Taillard, Director of the Master in Marketing and Creativity programme, to share her thoughts on speaking on behalf of your brand.

'Organisations can take great pains to decide what information goes out to customers and clients but often ignore how they convey the message – their 'tone of voice'.

An organisation's tone of voice matters a great deal, says Marie Tailliard, professor of marketing at ESCP Europe Business School. "The tone of voice reflects the personality of the brand and it's a great opportunity for brands to be able to put their personality out there to audiences and give customers a sense of who they are talking to."

You can read the full article by visiting Edge online.

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